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Dec 25, 2018 — B2B, B2C, Digital Marketing, General, SEO
Now that almost everyone is using the internet to search for goods and services, local and small businesses need to find some ways to compete with large and national companies. One way these businesses can level up with them is through local search engine optimization i.e. LSEO. We at Kaizen Design Studio, take pride in […]
Dec 03, 2018 — Digital Marketing, SEO
In the year 2013, Google came out with the Hummingbird algorithm. This update made it possible for search engines to understand the intent of the searchers’ quarries and match them with relevant results. This updated jump-started the now necessary tool of ‘Voice Search’. It has become an expected feature for phones to come with a […]
Before selecting from any of the SEO companies in Pune, you need to consider PPC as well. SEO (Search Engine Optimization or organic search results) and PPC (Pay Per Click) are two of the most important marketing channels for any business that has a website. So the question arises. Is SEO better than PPC? Or […]
So, you’ve hired one of the best PPC companies in Pune, India, and have started your online campaigns, but the right clicks aren’t just coming through? Then you start pumping more money into your campaigns, but the result is still not the one you want? Well, the whole digital marketing world is seeing a shift. […]
Jan 19, 2018 — SEO
Google AdWords is one of the most popular online advertising platforms. Its pay per click (PPC) feature has attracted a lot of marketers as they need to pay only when someone clicks on those ads. If you are thinking about launching an AdWords campaign for your organization, the budget depends on how much marketing budget […]
Jan 06, 2018 — SEO
Search engine optimization (SEO) has become one of the most important marketing strategies to generate website traffic and online sales. Social media platforms such as Facebook and Twitter have been marred by fake news and data breaches. Moreover, people are spending less time on them. So, appearing on first few pages in search results have […]
Dec 01, 2017 — SEO
Link building strategy is a good way to draw traffic with the help of already established sites. However, it can backfire rather than doing well if not executed properly. In order to improve the ranking for a long-term, it is necessary to take a comprehensive approach and avoid certain link building tactics. Link building plays […]