On-Page and Off-Page SEO: A Complete Guide For One and All!

Nov 28, 2019 — B2B, B2C, Digital Marketing, SEO

On-Page and Off-Page SEO: A Complete Guide For One and All!

Search Engine Optimization (SEO) has been around for almost as long as the internet has been public, and since the early days, businesses and brands have been using it to reach new audiences, bring traffic to their websites, spread knowledge, and drive growth through consumer conversions. Over time, SEO has become a sophisticated practice that’s highly informed by current web user behavior, and today, both on-page and off-page techniques to ensure high-quality websites make it to the top of search engine result pages. Kaizen Design Studio, the best SEO company in Pune, provides your brand with top SEO strategies that will make our brand’s website rank top on Google! 

You must be wondering what is on-page and off-page SEO. Let’s see what the terms exactly mean.

On-Page SEO

On-page SEO involves all the on-site techniques you can employ to ensure a webpage will rank on a SERP (Search Engine Ranking Page), and it can also help determine how well that page ranks. It uses both content and technical elements to improve the quality of a page, so the more on-page SEO you do, the more traffic you’ll get to a website and the more relevant that traffic will be. While the technical aspects are important, one of the most crucial elements of on-page SEO is content because this is what brings traffic to your site. Keywords are the glue that holds together your on-page SEO strategy because they can be incorporated into all these technical elements to help the right visitors find you at the right time.

The SEO team of this best SEO company in Pune is aware of these changes and adhere to the right rules while doing SEO for websites. There are many different technical aspects of a webpage that can be optimized with on-page SEO, and they include:

  • Title tags
  • Headings Tags
  • Content
  • URL structure
  • Alt text for images
  • Site speed
  • Internal links
  • Meta descriptions
  • Meta Keywords
  • Sitemap.xml
  • Robot.txt
  • Responsiveness

Kaizen Design Studio, the best SEO company in Pune will help your brand to gain more traction in the digital world through great On-Page SEO techniques. 

Off-Page SEO

On one hand, on-page SEO touches on to the elements that you can control on your site itself, while off-page SEO touches on to the page ranking factors that do not exist in your site, e.g. backlinks from other sites. It consists of your promotional techniques, considering the measure of exposure something gets via the social media platforms, for example. Although the search engines take into account both the number and quality of your backlinks (as well as the number of referring domains), quality is much more important than quantity. Kaizen Design Studio is the best SEO company in Pune, India, which provides innovative solutions that are both cost-effective and highly result-oriented.

Some of the major factors associated with off-page SEO are as follows:
  • Domain Authority
  • Creating Shareable Content
  • Social Media Engagement
  • Social Bookmarking 
  • Forum Submission
  • Blog Directory Submission
  • Article Submission
  • Video Submission
  • Image Submission
  • Infographics Submission
  • Question & Answers
  • Google My Business 
  • Social Promotion
  • Backlinks

Kaizen Design Studio, an SEO services company in Pune focuses on both Off-Page and On-Page SEO equally so that the concerned brand would get the best conversions eventually!

Which is more beneficial: Off-Page or On-Page?

It’s not related to making a choice between either on-page or off-page SEO. As that would resemble choosing between the sky and the ground! Both on-page and off-page SEO work in sync to enhance your search engine rankings in a complementary manner. Both have equal importance in terms of their usage. Hiring  Kaizen Design Studio for optimizing your website would help you to gain more clients for your business. Our SEO Company in Pune creates a unique SEO campaign for every website so that your website gets the popularity and visibility that it deserves!