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Jun 28, 2019 — B2B, Corporate Video, Digital Marketing
The world of business has grown innumerably all over the globe. Various marketing strategies and types have evolved over the years as technology evolved.
Jun 25, 2019 — B2B, Digital Marketing, SEO, Social Media Marketing, Web Design & Development
The evolution of SEO (Search Engine Optimization) has been as revolutionary as the evolution of the Internet. SEO has made its footprint deeper in the field of marketing. Many different SEO trends emerged and sank as the years passed. Marketing is influenced according to the ongoing trends so a brand has to be updated with […]
Jun 19, 2019 — B2B, Branding, Digital Marketing, General, Social Media Marketing
Humans are social animals. We crave for social engagements. Social Media has emerged as a great tool for social media engagement. An average person views his social media account at least once a day. There are many social media accounts through which social media engagement occurs but platforms like Facebook, Instagram and Twitter are very […]
Jun 18, 2019 — B2B, B2C, Branding, Digital Marketing, PPC, Social Media Marketing
Two of the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same. For instance; if you have the right knowledge and proper […]
Apr 04, 2019 — B2B, B2C, Branding
Branding strategies are the first milestone in the journey of building a robust brand. The strategy must be internal and begin with focusing on fundamentals like making a brand positioning strategy, experience, differentiation, and purpose. This results in the making of a brand communication strategy, which is the voice and faces the brand. Developing a […]
Jan 03, 2019 — B2B, Branding, Digital Marketing, Social Media Marketing
It’s not about what or how you do it, it’s about why you do it. – Unknown. The same applies when it comes to building a brand. If you are having a brand that creates some product X, then tell your customers why you are creating that product or service and rest is known. Customers […]
Dec 25, 2018 — B2B, B2C, Branding, Corporate Video, Digital Marketing
Corporate video production companies in Pune have been serving the medium and large companies for their business promotion since last decade. The strong reason is that such videos are working as a catalyst in the way of brand promotion. Those days are gone when businesses used to follow the same procedure of spreading flyers and […]
Dec 25, 2018 — B2B, B2C, Digital Marketing, General, SEO
Now that almost everyone is using the internet to search for goods and services, local and small businesses need to find some ways to compete with large and national companies. One way these businesses can level up with them is through local search engine optimization i.e. LSEO. We at Kaizen Design Studio, take pride in […]
Apr 02, 2018 — B2B
Business-to-Business marketing (B2B marketing as it is commonly known) is the art of selling one company’s product or a service to another company. The techniques of B2B marketing companies in India involve some of the basic principles of consumer marketing, but are performed in a unique way. Consumers have the habit of choosing a product […]
Believe it or not, but there is quite a difference between B2B and B2C marketing. The difference between these 2 types of markets is quite massive even though a product is being sold to a person. When a product is sold to a B2B market, you will often realize that businesses undergo few buying conditions […]
Mar 11, 2018 — B2B
According to a recent survey, about 76% B2B companies use blogs or contents as a method to generate traffic and increase sales. One of the main ideas behind a blog or content is the will to publish free articles for people who may be interested in your business. If blog or content writing is done […]
