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Jun 18, 2019 — B2B, B2C, Branding, Digital Marketing, PPC, Social Media Marketing
Two of the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same. For instance; if you have the right knowledge and proper […]
May 22, 2019 — Branding, Corporate Video, Digital Marketing
For people to understand what a company does, a corporate video can help in so many ways. A short 90 seconds video can help a business reach its potential and benefit them otherwise not available using other forms of strategies. Adding a video helps businesses in engaging with readers and other potential customers. According to […]
May 07, 2019 — Digital Marketing, General, Web Design & Development
In the web development industry, CMS or Content Management System has added a lot of benefits. Bloggers and website developers must take full advantage of this system in order to grow. In order for a website page to run smoothly on a single interface, CMS allows you to create, maintain, and edit the content. With […]
Apr 22, 2019 — Digital Marketing, SEO
SEO is an amazing tool that helps many users find the exact information they are looking for on a website. It helps companies to rank well on the search results helping them offer various products and services to the consumers online. There are 2 important factors SEO depends on – Ranking and Visibility. The ranking […]
Apr 04, 2019 — B2B, B2C, Branding
Branding strategies are the first milestone in the journey of building a robust brand. The strategy must be internal and begin with focusing on fundamentals like making a brand positioning strategy, experience, differentiation, and purpose. This results in the making of a brand communication strategy, which is the voice and faces the brand. Developing a […]
Mar 20, 2019 — Branding
Remember, when your mother would go grocery shopping, and she’d take you with her. The grocer’s shop would be plastered with posters of many different brands. Your mother would hand over the grocery list. The grocer would check the list, and mention which brands were not available and would offer an alternative brand may even […]
Feb 25, 2019 — Branding, Digital Marketing, Social Media Marketing
Brand growth won’t last forever Brand growth isn’t a thing to be taken for granted. Even once things were looking promising, your brand might still be in danger for falling into a slump, or worse, taking a dive. It’s not possible to deny that the market is volatile and unpredictable. Talking about the market in […]
Feb 14, 2019 — B2C, Branding, Digital Marketing, Social Media Marketing
Social media is quickly turning into one of the most necessary aspects of digital marketing, that provides unimaginable edges that help reach several customers worldwide. And if you are not applying this profitable source, you are missing out an unbelievable marketing chance, as it makes it simple to spread the word about your product and […]
Jan 21, 2019 — ASO, B2C, Digital Marketing, SEO
ASO or App Store Optimization is a way of making sure that your app meets the app store ranking process and rise to the top of a search result page. But how can your app get optimized for better discoverability in an app store? To give you an idea about ASO better, we are writing […]
Jan 19, 2019 — Branding, Digital Marketing, Social Media Marketing
As a small or medium business owner, it can be alluring to cut the corners. However, extending the budget on branding and marketing means can be a costly error. Quality business needs a quality product catalog for many reasons. And, hiring a branding agency can be a decision of wisdom. We are Kaizen, a full-time […]
Jan 07, 2019 — B2C, Branding, Digital Marketing, Social Media Marketing
We get many questions from our clients, friends, and prospects why a business owner should get an advertising agency instead of dealing with the tasks directly with various media vendors themselves. While they ask these questions, they are referring to website developers, search engine marketing companies, branding freelancers etc. Business owners often come to the […]
Jan 03, 2019 — B2B, Branding, Digital Marketing, Social Media Marketing
It’s not about what or how you do it, it’s about why you do it. – Unknown. The same applies when it comes to building a brand. If you are having a brand that creates some product X, then tell your customers why you are creating that product or service and rest is known. Customers […]