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Aug 18, 2018 — General
One of the significant factors that contribute to the success of a business is its culture. This is one of the most overlooked factors and it has been one of the major reasons why some organizations are not able to achieve success. Company’s culture is not about being cool or being the best places to […]
Aug 16, 2018 — Social Media Marketing
Social media has become an effective way to reach the target audience, promote the company’s products & services, and gain profits. According to the report of GlobalWebIndex, nearly 93% of users have at least one social media account. The challenge is to reach the maximum of the target audience. The organic reach of posts has […]
Aug 11, 2018 — Branding
The horizons in the business-to-business (B2B) space have been expanded and choosing partners based on less price, high quality, and fast delivery is not the criteria anymore. What businesses want is a partner they can trust. This is where B2B businesses need great branding. The intangible perceptions such as “We know them” or “We trust […]
Aug 11, 2018 — Branding
Running a business and taking it to great heights involves sweat, blood, and tears of founders, executives, and employees. Relentlessness, perseverance, and enthusiasm blended with well-developed business strategies help in taking the great strides in the marketplace. However, achieving the great heights does not only involve great business strategy. Branding strategies are equally important. Branding […]
Aug 08, 2018 — Corporate Video
There will always be a scenario when a corporate client tells a video production company to make a corporate video for them in only two minutes. Given the number of huge projects they have undertaken, it seems difficult. There are huge assets to be shown and a lot of information to be conveyed. Here lies […]
Jul 28, 2018 — Corporate Video
Explainer videos are one of the important parts of the business on educating consumers on how to use the product in the best way. It helps in reaching more consumers without being physically present to give a demonstration. However, using these videos efficiently is essential to gain widespread consumers base. They also help in creating […]
Before selecting from any of the SEO companies in Pune, you need to consider PPC as well. SEO (Search Engine Optimization or organic search results) and PPC (Pay Per Click) are two of the most important marketing channels for any business that has a website. So the question arises. Is SEO better than PPC? Or […]
Jul 20, 2018 — Branding
There are big organizations with a huge amount of money assigned for branding. Their projects are big and innovative. They have a different set of goals and ready to pay for achieving those goals. There are members of board and executives making decisions, giving ideas, and providing guidelines to branding agencies they hire. However, this […]
Jul 18, 2018 — General
Ross told his wife Donna, “Get my coat, we are going out for coffee and…” Before Ross could complete, Donna interrupted in excitement while going in the bedroom, “We will have Hazelnut Frappe today. Not at CCD, we will go to Starbucks this time.” Then she brought a coat to him and was surprised to […]
Jul 14, 2018 — Branding
After reaching a certain height in the marketplace, it is important to aim for a higher position to make the brand sustainable. Once a certain brand positioning goal is met, repositioning the brand to new heights must be the aim to build a long-lasting business. It is fascinating to try to reach a new position […]
Jul 09, 2018 — Branding, Corporate Video
Your corporate video is ready. You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy. Now what? Without promotion and getting it in front of potential buyers, this […]
Jul 04, 2018 — Branding, Corporate Video
Branding a restaurant is one of the best challenging assignments you can ever embark upon. Because it is not only about selling their dishes and showing how beautiful ambiance is. It is about knowing what are their unique selling points, determining their bestseller dishes, and conveying how it adds value to people’s lives instead of […]