Blogs

B2B Blogging: It’s More Than Just “Publish

Mar 11, 2018 — B2B

B2B Blogging: It’s More Than Just “Publish

According to a recent survey, about 76% B2B companies use blogs or contents as a method to generate traffic and increase sales. One of the main ideas behind a blog or content is the will to publish free articles for people who may be interested in your business. If blog or content writing is done […]

4 Common corporate videos mistakes to avoid

Mar 11, 2018 — Corporate Video

4 Common corporate videos mistakes to avoid

Corporate videos have become an effective tool to create brand awareness and convey information about the business, product, and service in a short span of time. They are easy to share, can be optimized to rank high in search engines, and used on different platforms. However, faster, easier, and cheaper do not always guarantee success […]

I’m Twitting: When a brand name becomes a verb

Mar 03, 2018 — Branding

I’m Twitting: When a brand name becomes a verb

“I don’t know the meaning of aphrodisiac and when it is used?” “Just Google it, nah!” “What are you doing on your phone?” “I’m tweeting the quote I just came across.” These are common conversations stating how the technology has become a crucial part of our daily lives. But these examples convey one significant thing […]

SERP Clicks

Mar 02, 2018 — PPC, SEO

SERP Clicks

So, you’ve hired one of the best PPC companies in Pune, India, and have started your online campaigns, but the right clicks aren’t just coming through? Then you start pumping more money into your campaigns, but the result is still not the one you want? Well, the whole digital marketing world is seeing a shift. […]

What needs to be shot on video shoot day?

Feb 24, 2018 — Corporate Video

What needs to be shot on video shoot day?

Corporate video is an essential part of spreading the word about the identity of the company and what it does. Providing information in a short time helps in spreading awareness with ease to potential clients and customers. The corporate video helps the brand reach a mass audience in short time, appear at higher ranks on […]

The Art of Storytelling

Feb 21, 2018 — General

The Art of Storytelling

Stories have been a part of the human life since we came into existence. Even when humans weren’t evolved enough to speak or had any kind of linguistic skills, they told stories through carvings. Before the written form of stories existed, the oral form of storytelling shaped generations and cultures alike with their moralistic and […]

Role of Celebrities In Branding

Feb 16, 2018 — Branding

Role of Celebrities In Branding

Celebrities have a massive fan following and use their status to promote a brand. Many people look up to them as icons and are prone to use products they endorse. Celebrities have been involved in branding since the inception of the 20th century. Companies are investing a huge amount of money in signing celebrities to […]

Visual advertising- ABCs of visual ads

Feb 15, 2018 — General

Visual advertising- ABCs of visual ads

A- Attention Visual ads should attract the user’s attention at most. B- Branding Build user’s trust by using right branding strategy and Brand elements like Logo, colors, patterns in your visual ads. C- CTA (Call To Action) It is a mandatory process to fill in the gap between the value proposition & the next step […]

Common themes used in corporate video blogs

Feb 07, 2018 — Corporate Video

Common themes used in corporate video blogs

While conveying information about recent activities, events, and plans along with sending important messages from top executives, companies use blogs. Most of the times, they use the textual information to convey information and send messages. In a changing scenario where everything is required instantly, videos blogging on the corporate website becomes an essential option. Conveying […]

What’s the difference between your logo and your brand?

Jan 28, 2018 — Branding

What’s the difference between your logo and your brand?

A logo and a brand are two words which are used synonymously these days. People often confuse a logo and a brand to be the same things and use it interchangeably which of course is wrong. Consider this – A logo is just the first impression of a business on the people while a brand […]

How to set AdWords budget: How Much Money You Should Pour In?

Jan 19, 2018 — SEO

How to set AdWords budget: How Much Money You Should Pour In?

Google AdWords is one of the most popular online advertising platforms. Its pay per click (PPC) feature has attracted a lot of marketers as they need to pay only when someone clicks on those ads. If you are thinking about launching an AdWords campaign for your organization, the budget depends on how much marketing budget […]

SEO Company or SEO specialist: Whom Should I Hire?

Jan 06, 2018 — SEO

SEO Company or SEO specialist: Whom Should I Hire?

Search engine optimization (SEO) has become one of the most important marketing strategies to generate website traffic and online sales. Social media platforms such as Facebook and Twitter have been marred by fake news and data breaches. Moreover, people are spending less time on them. So, appearing on first few pages in search results have […]