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Sep 03, 2018 — Branding
Designing a logo is about the representation of the brand in the most creative and simplest way. Logo connects people with the brand. Investing appropriate amounts of efforts in designing of the logo is essential for the brand. Taking help of branding agencies to design a logo for the brand is one of the smartest […]
Aug 29, 2018 — Branding
Online has become a new luxury. People spend a lot of time online to do everything from grocery shopping to search for the new word they come across. The online perception of the brand has started to matter more than offline. The way you communicate the brand online creates a certain image in people’s mind […]
Aug 27, 2018 — Branding, Corporate Video
Kaizen Design Studio took an assignment to develop a corporate video that conveys brand identity and vision on the international level. Thanks for the trust of IOX (Indian Ocean Exchange), an ICT company based in Mauritius, for believing us with the responsibility. Telling the story in a creative way as per international standards was a […]
Aug 23, 2018 — Branding
Sharing the brand story is about connecting people with your brand. It is one of the crucial differentiators in many branding strategies adopted to connect with potential customers. The brand story is what makes every business unique and telling it is of an utmost importance. It compels other businesses and customers to be associated with […]
Aug 11, 2018 — Branding
The horizons in the business-to-business (B2B) space have been expanded and choosing partners based on less price, high quality, and fast delivery is not the criteria anymore. What businesses want is a partner they can trust. This is where B2B businesses need great branding. The intangible perceptions such as “We know them” or “We trust […]
Aug 11, 2018 — Branding
Running a business and taking it to great heights involves sweat, blood, and tears of founders, executives, and employees. Relentlessness, perseverance, and enthusiasm blended with well-developed business strategies help in taking the great strides in the marketplace. However, achieving the great heights does not only involve great business strategy. Branding strategies are equally important. Branding […]
Jul 20, 2018 — Branding
There are big organizations with a huge amount of money assigned for branding. Their projects are big and innovative. They have a different set of goals and ready to pay for achieving those goals. There are members of board and executives making decisions, giving ideas, and providing guidelines to branding agencies they hire. However, this […]
Jul 14, 2018 — Branding
After reaching a certain height in the marketplace, it is important to aim for a higher position to make the brand sustainable. Once a certain brand positioning goal is met, repositioning the brand to new heights must be the aim to build a long-lasting business. It is fascinating to try to reach a new position […]
Jul 09, 2018 — Branding, Corporate Video
Your corporate video is ready. You have made a mesmerizing and innovative video by incorporating creative storytelling and other ideas. You have spent talent, resources, and time in creating the best video to present your business, products & services, and its philosophy. Now what? Without promotion and getting it in front of potential buyers, this […]
Jul 04, 2018 — Branding, Corporate Video
Branding a restaurant is one of the best challenging assignments you can ever embark upon. Because it is not only about selling their dishes and showing how beautiful ambiance is. It is about knowing what are their unique selling points, determining their bestseller dishes, and conveying how it adds value to people’s lives instead of […]
Jun 19, 2018 — Branding, Web Design & Development
Design is a visual language and the future of all communications. Texty and word heavy communication are now taking a backseat to creative designs. Web design companies in Pune have now caught up in this trend, and are leading the front for creative designs. The hallmark of a good design is that it imbibes what […]
Jun 19, 2018 — Branding
Advertising agencies live, breathe, and thrive on creativity. They give an authentic and innovative voice to the product, service, and organization. Relying on in-house expertise for branding and advertising may not be fruitful over time. This may divert focus from the core business. So, focusing on core business activities and outsourcing branding and advertising services […]