Blogs

Branding: Its importance in today’s era

Oct 30, 2018 — Branding

Branding: Its importance in today’s era

Having a great product that adds value to the lives of people and incorporating a good business culture is of paramount importance. However, sustaining the business is a challenge. And that is where the branding comes into the picture. Because it is also necessary to make a lasting impression and connect people with your brand […]

Body language hacks to keep in mind while facing the camera

Oct 27, 2018 — Branding, Corporate Video

Body language hacks to keep in mind while facing the camera

The first impression is the last impression. It is true in the case of meeting in person as well as watching a video. When you are facing the camera for a video, the body language matters along with the subject you are talking about. People judge based on body language cues and connect with a […]

4 Tips to launch a new brand in awesome & unforgettable way

Sep 27, 2018 — Branding

4 Tips to launch a new brand in awesome & unforgettable way

The launch of a new brand should make a wave in the market to be successful. You have spent countless hours, energy, and creativity to make a new brand. Now, it is important to get people interested in the brand and its offering. The launch should make you stand out from the crowd of brands […]

MECPL: A big challenge, a phenomenal success story

Sep 25, 2018 — Branding, Corporate Video, Social Media Marketing, Web Design & Development

MECPL: A big challenge, a phenomenal success story

Millennium Engineers & Contractors Pvt. Ltd. (MECPL) was established in 1999. Headquartered in Pune, Millennium’s relentlessness in the creation of landmark structures and achievement of entire customer satisfaction has been driving the company forward since the foundation. It has completed huge and challenging projects in Pune area including Trump Tower, Nandan Festiva, Ramakrishna Math, Syntel, […]

Why Internal Branding Strategy Is Important

Sep 07, 2018 — Branding

Why Internal Branding Strategy Is Important

Sir Richard Branson, the founder of Virgin, said, “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” The success depends largely on the employees. Whether it is a customer care representative or an assistant HR, employees contribute toward the success. If employees […]

KNT Climbing: A successful branding story

Sep 04, 2018 — Branding, Web Design & Development

KNT Climbing: A successful branding story

KNT Creations India Private Limited is a manufacturer, wholesaler, exporter, retailer, and service provider of garden decoration products. It started its new venture, KNT Climbing, by taking a leap into manufacturing of artificial climbing walls in March 2018. Kaizen Design Studio rendered the services of branding, which included logo design, website design and design of […]

The difference between $50 logo design and $500 logo design

Sep 03, 2018 — Branding

The difference between $50 logo design and $500 logo design

Designing a logo is about the representation of the brand in the most creative and simplest way. Logo connects people with the brand. Investing appropriate amounts of efforts in designing of the logo is essential for the brand. Taking help of branding agencies to design a logo for the brand is one of the smartest […]

How to devise an online communication strategy for branding

Aug 29, 2018 — Branding

How to devise an online communication strategy for branding

Online has become a new luxury. People spend a lot of time online to do everything from grocery shopping to search for the new word they come across. The online perception of the brand has started to matter more than offline. The way you communicate the brand online creates a certain image in people’s mind […]

How a corporate video created brand identity internationally: Story of IOX branding

Aug 27, 2018 — Branding, Corporate Video

How a corporate video created brand identity internationally: Story of IOX branding

Kaizen Design Studio took an assignment to develop a corporate video that conveys brand identity and vision on the international level. Thanks for the trust of IOX (Indian Ocean Exchange), an ICT company based in Mauritius, for believing us with the responsibility. Telling the story in a creative way as per international standards was a […]

Effective ways to share your brand story

Aug 23, 2018 — Branding

Effective ways to share your brand story

Sharing the brand story is about connecting people with your brand. It is one of the crucial differentiators in many branding strategies adopted to connect with potential customers. The brand story is what makes every business unique and telling it is of an utmost importance. It compels other businesses and customers to be associated with […]

Why great branding is necessary for B2B businesses

Aug 11, 2018 — Branding

Why great branding is necessary for B2B businesses

The horizons in the business-to-business (B2B) space have been expanded and choosing partners based on less price, high quality, and fast delivery is not the criteria anymore. What businesses want is a partner they can trust. This is where B2B businesses need great branding. The intangible perceptions such as “We know them” or “We trust […]

Business strategy & branding strategy: How they intersect & how to keep them apart

Aug 11, 2018 — Branding

Business strategy & branding strategy: How they intersect & how to keep them apart

Running a business and taking it to great heights involves sweat, blood, and tears of founders, executives, and employees. Relentlessness, perseverance, and enthusiasm blended with well-developed business strategies help in taking the great strides in the marketplace. However, achieving the great heights does not only involve great business strategy. Branding strategies are equally important. Branding […]