Blogs

Make your Business Grow with Branding Strategy

Feb 25, 2019 — Branding, Digital Marketing, Social Media Marketing

Make your Business Grow with Branding Strategy

Brand growth won’t last forever Brand growth isn’t a thing to be taken for granted. Even once things were looking promising, your brand might still be in danger for falling into a slump, or worse, taking a dive. It’s not possible to deny that the market is volatile and unpredictable. Talking about the market in […]

Social Media Engagement: A Creative and Crucial Thing behind the growth of your Business

Feb 14, 2019 — B2C, Branding, Digital Marketing, Social Media Marketing

Social Media Engagement: A Creative and Crucial Thing behind the growth of your Business

Social media is quickly turning into one of the most necessary aspects of digital marketing, that provides unimaginable edges that help reach several customers worldwide. And if you are not applying this profitable source, you are missing out an unbelievable marketing chance, as it makes it simple to spread the word about your product and […]

Understanding ASO – App Store Optimization for better discoverability

Jan 21, 2019 — ASO, B2C, Digital Marketing, SEO

Understanding ASO – App Store Optimization for better discoverability

ASO or App Store Optimization is a way of making sure that your app meets the app store ranking process and rise to the top of a search result page. But how can your app get optimized for better discoverability in an app store? To give you an idea about ASO better, we are writing […]

Why Hiring a Professional Designer is MUST for your Product Catalogue?

Jan 19, 2019 — Branding, Digital Marketing, Social Media Marketing

Why Hiring a Professional Designer is MUST for your Product Catalogue?

As a small or medium business owner, it can be alluring to cut the corners. However, extending the budget on branding and marketing means can be a costly error. Quality business needs a quality product catalog for many reasons. And, hiring a branding agency can be a decision of wisdom. We are Kaizen, a full-time […]

Here is Why Instead of Going Direct, You Should be Hiring an Advertising Agency!

Jan 07, 2019 — B2C, Branding, Digital Marketing, Social Media Marketing

Here is Why Instead of Going Direct, You Should be Hiring an Advertising Agency!

We get many questions from our clients, friends, and prospects why a business owner should get an advertising agency instead of dealing with the tasks directly with various media vendors themselves. While they ask these questions, they are referring to website developers, search engine marketing companies, branding freelancers etc. Business owners often come to the […]

Branding Tales: Dare to be Different and Think Like a Brand

Jan 03, 2019 — B2B, Branding, Digital Marketing, Social Media Marketing

Branding Tales: Dare to be Different and Think Like a Brand

It’s not about what or how you do it, it’s about why you do it. – Unknown. The same applies when it comes to building a brand. If you are having a brand that creates some product X, then tell your customers why you are creating that product or service and rest is known. Customers […]

Corporate Video Production – A New and Effective Way of Marketing

Dec 25, 2018 — B2B, B2C, Branding, Corporate Video, Digital Marketing

Corporate Video Production – A New and Effective Way of Marketing

Corporate video production companies in Pune have been serving the medium and large companies for their business promotion since last decade. The strong reason is that such videos are working as a catalyst in the way of brand promotion. Those days are gone when businesses used to follow the same procedure of spreading flyers and […]

Importance of Local SEO for a Local Business

Dec 25, 2018 — B2B, B2C, Digital Marketing, General, SEO

Importance of Local SEO for a Local Business

Now that almost everyone is using the internet to search for goods and services, local and small businesses need to find some ways to compete with large and national companies. One way these businesses can level up with them is through local search engine optimization i.e. LSEO. We at Kaizen Design Studio, take pride in […]

Impact of Social Media Marketing and Advertising on Brand Awareness

Dec 10, 2018 — Branding, Digital Marketing, Social Media Marketing

Impact of Social Media Marketing and Advertising on Brand Awareness

With the growing number of new companies in Pune, it has become important to partner up with the right social media marketing and advertising agencies in Pune to give you an edge over the constantly growing and competitive environment. In the age of information where the majority of the world is always online, it is […]

How to Optimize your website for Voice Search?

Dec 03, 2018 — Digital Marketing, SEO

How to Optimize your website for Voice Search?

In the year 2013, Google came out with the Hummingbird algorithm. This update made it possible for search engines to understand the intent of the searchers’ quarries and match them with relevant results.  This updated jump-started the now necessary tool of ‘Voice Search’. It has become an expected feature for phones to come with a […]

Why Logo is one of the most valuable assets for a brand?

Nov 14, 2018 — Branding

Why Logo is one of the most valuable assets for a brand?

The first impression lasts, and making a great first impression with the creative logo that captures an eye and conveys core values of the company would help businesses gaining attention. A logo is the most vital asset to grab the attention of potential consumers within a short duration of time. As people judge others based […]

Branding: Its importance in today’s era

Oct 30, 2018 — Branding

Branding: Its importance in today’s era

Having a great product that adds value to the lives of people and incorporating a good business culture is of paramount importance. However, sustaining the business is a challenge. And that is where the branding comes into the picture. Because it is also necessary to make a lasting impression and connect people with your brand […]