Benefits of Video Marketing for Hotels
Videos are a rage all over the web! According to recent surveys, Video is quickly claiming a massive amount of internet traffic. It is estimated that by 2020, nearly 80% of all internet traffic will be driven by video and travel-related videos are getting their fair share of this traffic. In 2014, Google found that in a six-month period, 35% of leisure travelers and 56% of business travelers engaged in travel-related video activities. Seeing the latest trend, every business has to look for new avenues to market their brand through video. If you are looking for good Hotel Video production in Pune, Kaizen Design Studio is the best option for you! Kaizen, a corporate video maker in Pune will make sure that your business will reach heights of success through videos! Motion graphics occupy a large part of video making. They constitute an important part of making a video successful.
The video trend is also ringing bells in the hotel industry. The hotel industry resonates with the traveling industry and so, it has to be in sync with the latest trends.
What is hotel marketing?
Before getting into the benefits of the hotel marketing industry, first, know what is hotel marketing. Hotel marketing is a term, which refers to marketing strategies that hotels use, to promote their business and make a lasting impression on customers. Essentially, this type of marketing is about making a hotel as appealing as possible and through this, attract as many guests as possible. Want to let your hotel look appealing and attract more customers? Think of Kaizen Design Studio! A Hotel Videomaker in Pune, Kaizen is always at your service for creating the best corporate video for your hotel! Corporate video production in Pune is incomplete without mentioning the name of Kaizen as it is the best in this field! Here are the benefits of video marketing for hotels.
Establishes an emotional connect
To inspire an emotional connection, there is nothing like making a person feel as if they are actually there, and this exactly happens when one watches a video. Studies suggest that this is due to the effect that watching a video has on mirror neurons in our brains. So, this is very beneficial in terms of your hotel’s marketing strategy.
Many watch videos while planning a travel
Travelers frequently watch videos while travel planning. This can benefit the hotel marketing sector if videos are created. People planning on traveling watch videos during all phases of this decision-making process, so it is a perfect medium to reach a large number of prospective guests.
Easier to share
Videos are far easier to share between Internet users, with 70% confirming they have shared a brand’s video content according to a survey. This ease in video sharing can help your hotel boost positive exposure and recognition. For your hotel to be found by your target market, getting as much publicity as possible is key. If you are looking for good Hotel video production in Pune, Kaizen Design Studio is the best option for you!
Gets consumed or absorbed easily
Several surveys have suggested that a video is absorbed 60000 times faster than a written text as watching a video is easier in terms of cognitive effort. 76% of consumers rely on videos for consuming brand information.
The benefits to video marketing in the hotel industry are available now to hoteliers, who are ready to take the leap. The time is now to ride the trend that is taking the world of marketing by storm. Include video as part of your marketing campaign and draw new guests to your hotel this season. Kaizen Design Studio, a Restaurant video maker in Pune is the best bet for marketing your hotel. It is the best option in terms of Industrial Video Marketing in Pune. So, the next time you think of a better hotel marketing option, think Kaizen Design Studio!