What are explainer videos and why are they so popular?

Dec 19, 2019 — B2B, B2C, Branding, Corporate Video

What are explainer videos and why are they so popular?

Corporate Video Marketing has become synonymous with the launch of a business or brand. It is an essential component that drives your business towards prosperity! Great motion graphics, appealing content and awesome quality make a good corporate video. One of the leading firms in Corporate video makers in Pune, Kaizen will definitely give your business a much-required boost to your company. If you are looking for a good video production company in Pune, Kaizen Design Studio is the perfect option!  

There are many marketing techniques that have been growing rapidly in the last few years. Some are useful, and some others are only popular. Whether it is a blog or a product marketing website, it must help your current and potential clients/customers make a quick decision with effective facts and figures. Explainer Videos are one such technique that tackles this need in a good way. Let’s get to know what actually explainer videos are.

What are explainer videos?

An explainer video is a short video used for marketing purposes that highlights a company’s product, service, or business idea in an efficient manner. It is an engaging marketing video that explains the essential features of a product. Various brands have started to deploy explainer videos as a key part of internal communication and have used it for onboarding and training purposes and presentations. After we have known about what explainer videos are, get to know why are they so popular. 

Sweet and short

Explainer videos are typically under three minutes, but the best ones are often shorter, between one and two minutes. The objective of a good explainer video is to deliver a business idea in just a few seconds. Kaizen Design Studio is a well renowned corporate video makers in Pune. We are teamed up with skilled video makers.

Instantly viral

Brands need visually appealing content that goes viral instantly to increase their stake on social media for attracting customers towards the brand. Going viral actually means sharing a piece of information many times, even in the millions, from when it is first posted. This happens because such a material piques the interest and attention of its viewers. Explainer videos have a great chance of going viral instantly as it contains information of a particular product. Kaizen Design Studio is one of the best corporate video makers in Pune. We cover corporate shoots, create explainer videos, testimonials that will enthrall your target audience.

Problem-solving approach

People strive hard to get rid of their problems in life through various products and services the market offers. Explainer videos are focused on addressing a specific problem, explaining the particular product or service, and answering why they’re the solution. This approach attracts a large base of customers having a common problem that your product can solve. 

Shareable adds to the convenience 

An explainer video doesn’t have to be limited just till your website. It should roam freely all around!  In fact, websites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added benefit to using these sites is that they are Smartphone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than reading text blocks on a website.

If you’re looking for support to make your own explainer video, Kaizen Design Studio, one of the best corporate video makers in Pune is always happy to help! An explainer video company in Pune, Kaizen Design Studio has the perfect team which creates amazing graphics animation videos in Pune that are visually appealing and loaded with awesome content to attract your customer base! Visit www.kaizendesignstudio.com for more details!