Blogs

5 Important Characteristics of a Great Logo

Apr 20, 2018 — Web Design & Development

5 Important Characteristics of a Great Logo

Logos reflect what a business or an organization is about. It reflects the philosophy of a brand. Creating a logo is one of the major tasks as it helps businesses and organizations get noticed, talked about, and remembered. A logo is an essential and integral part of the brand and it is the design by […]

A fine line between marketing and branding

Apr 11, 2018 — Branding

A fine line between marketing and branding

Building a prosperous, thriving, and sustainable business is on the forefront of minds of business owners. Along with building great products and services, it is important to reach customers. To achieve this, you opt for various marketing strategies. Marketing strategies can give you results, but only up to certain extent. There are things that matter […]

10 Incredible Video Concepts To Consider For Branding

Apr 03, 2018 — Branding, Corporate Video

10 Incredible Video Concepts To Consider For Branding

As the era of instant gratification has emerged, the strategies for branding have changed. The video content is gaining more attention than written content. The written content is important, but relying only on it can become a disadvantage for the business. It is tiresome for potential customers to go through all the textual information on […]

What is B2B Marketing?

Apr 02, 2018 — B2B

What is B2B Marketing?

Business-to-Business marketing (B2B marketing as it is commonly known) is the art of selling one company’s product or a service to another company. The techniques of B2B marketing companies in India involve some of the basic principles of consumer marketing, but are performed in a unique way. Consumers have the habit of choosing a product […]

Difference between B2B and B2C Marketing

Mar 23, 2018 — B2B, B2C

Difference between B2B and B2C Marketing

Believe it or not, but there is quite a difference between B2B and B2C marketing. The difference between these 2 types of markets is quite massive even though a product is being sold to a person. When a product is sold to a B2B market, you will often realize that businesses undergo few buying conditions […]

4 Reasons your company needs a corporate video

Mar 23, 2018 — Corporate Video

4 Reasons your company needs a corporate video

As the era of internet emerged, the corporate branding and advertising strategies also changed. The television commercials were used to advertise and spread the word about the brand. However, the trend has shifted to corporate videos. The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and […]

B2B Blogging: It’s More Than Just “Publish

Mar 11, 2018 — B2B

B2B Blogging: It’s More Than Just “Publish

According to a recent survey, about 76% B2B companies use blogs or contents as a method to generate traffic and increase sales. One of the main ideas behind a blog or content is the will to publish free articles for people who may be interested in your business. If blog or content writing is done […]

4 Common corporate videos mistakes to avoid

Mar 11, 2018 — Corporate Video

4 Common corporate videos mistakes to avoid

Corporate videos have become an effective tool to create brand awareness and convey information about the business, product, and service in a short span of time. They are easy to share, can be optimized to rank high in search engines, and used on different platforms. However, faster, easier, and cheaper do not always guarantee success […]

I’m Twitting: When a brand name becomes a verb

Mar 03, 2018 — Branding

I’m Twitting: When a brand name becomes a verb

“I don’t know the meaning of aphrodisiac and when it is used?” “Just Google it, nah!” “What are you doing on your phone?” “I’m tweeting the quote I just came across.” These are common conversations stating how the technology has become a crucial part of our daily lives. But these examples convey one significant thing […]

SERP Clicks

Mar 02, 2018 — PPC, SEO

SERP Clicks

So, you’ve hired one of the best PPC companies in Pune, India, and have started your online campaigns, but the right clicks aren’t just coming through? Then you start pumping more money into your campaigns, but the result is still not the one you want? Well, the whole digital marketing world is seeing a shift. […]

What needs to be shot on video shoot day?

Feb 24, 2018 — Corporate Video

What needs to be shot on video shoot day?

Corporate video is an essential part of spreading the word about the identity of the company and what it does. Providing information in a short time helps in spreading awareness with ease to potential clients and customers. The corporate video helps the brand reach a mass audience in short time, appear at higher ranks on […]

The Art of Storytelling

Feb 21, 2018 — General

The Art of Storytelling

Stories have been a part of the human life since we came into existence. Even when humans weren’t evolved enough to speak or had any kind of linguistic skills, they told stories through carvings. Before the written form of stories existed, the oral form of storytelling shaped generations and cultures alike with their moralistic and […]