Blogs

A fine line between marketing and branding

Apr 11, 2018 — Branding

A fine line between marketing and branding

Building a prosperous, thriving, and sustainable business is on the forefront of minds of business owners. Along with building great products and services, it is important to reach customers. To achieve this, you opt for various marketing strategies. Marketing strategies can give you results, but only up to certain extent. There are things that matter […]

10 Incredible Video Concepts To Consider For Branding

Apr 03, 2018 — Branding, Corporate Video

10 Incredible Video Concepts To Consider For Branding

As the era of instant gratification has emerged, the strategies for branding have changed. The video content is gaining more attention than written content. The written content is important, but relying only on it can become a disadvantage for the business. It is tiresome for potential customers to go through all the textual information on […]

I’m Twitting: When a brand name becomes a verb

Mar 03, 2018 — Branding

I’m Twitting: When a brand name becomes a verb

“I don’t know the meaning of aphrodisiac and when it is used?” “Just Google it, nah!” “What are you doing on your phone?” “I’m tweeting the quote I just came across.” These are common conversations stating how the technology has become a crucial part of our daily lives. But these examples convey one significant thing […]

Role of Celebrities In Branding

Feb 16, 2018 — Branding

Role of Celebrities In Branding

Celebrities have a massive fan following and use their status to promote a brand. Many people look up to them as icons and are prone to use products they endorse. Celebrities have been involved in branding since the inception of the 20th century. Companies are investing a huge amount of money in signing celebrities to […]

What’s the difference between your logo and your brand?

Jan 28, 2018 — Branding

What’s the difference between your logo and your brand?

A logo and a brand are two words which are used synonymously these days. People often confuse a logo and a brand to be the same things and use it interchangeably which of course is wrong. Consider this – A logo is just the first impression of a business on the people while a brand […]

Terminologies of Printing Tasks to Know about

Dec 25, 2017 — Branding

Terminologies of Printing Tasks to Know about

While interacting with graphic designers, if you think they are communicating in some unknown foreign language, you are misinterpreting them. There are some words in print design world that you might be unfamiliar with. While working with branding companies or design agencies, it is necessary to know basic terminologies. Else, there will be miscommunication and […]

How Much Print Marketing Collateral Do You Need

Oct 07, 2017 — Branding

How Much Print Marketing Collateral Do You Need

As you are about to open up your digital marketing company, or any other business for that matter, it is important you have all the necessary print marketing collateral to make new connections and promote your business to would-be customers. As a start-up business, it’s crucial to make an impression with the help of print […]