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Apr 04, 2019 — B2B, B2C, Branding
Branding strategies are the first milestone in the journey of building a robust brand. The strategy must be internal and begin with focusing on fundamentals like making a brand positioning strategy, experience, differentiation, and purpose. This results in the making of a brand communication strategy, which is the voice and faces the brand. Developing a […]
Feb 25, 2019 — Branding, Digital Marketing, Social Media Marketing
Brand growth won’t last forever Brand growth isn’t a thing to be taken for granted. Even once things were looking promising, your brand might still be in danger for falling into a slump, or worse, taking a dive. It’s not possible to deny that the market is volatile and unpredictable. Talking about the market in […]
Jan 19, 2019 — Branding, Digital Marketing, Social Media Marketing
As a small or medium business owner, it can be alluring to cut the corners. However, extending the budget on branding and marketing means can be a costly error. Quality business needs a quality product catalog for many reasons. And, hiring a branding agency can be a decision of wisdom. We are Kaizen, a full-time […]
Jan 03, 2019 — B2B, Branding, Digital Marketing, Social Media Marketing
It’s not about what or how you do it, it’s about why you do it. – Unknown. The same applies when it comes to building a brand. If you are having a brand that creates some product X, then tell your customers why you are creating that product or service and rest is known. Customers […]