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Feb 16, 2018 — Branding
Celebrities have a massive fan following and use their status to promote a brand. Many people look up to them as icons and are prone to use products they endorse. Celebrities have been involved in branding since the inception of the 20th century. Companies are investing a huge amount of money in signing celebrities to […]
Jan 28, 2018 — Branding
A logo and a brand are two words which are used synonymously these days. People often confuse a logo and a brand to be the same things and use it interchangeably which of course is wrong. Consider this – A logo is just the first impression of a business on the people while a brand […]
Dec 25, 2017 — Branding
While interacting with graphic designers, if you think they are communicating in some unknown foreign language, you are misinterpreting them. There are some words in print design world that you might be unfamiliar with. While working with branding companies or design agencies, it is necessary to know basic terminologies. Else, there will be miscommunication and […]
Oct 07, 2017 — Branding
As you are about to open up your digital marketing company, or any other business for that matter, it is important you have all the necessary print marketing collateral to make new connections and promote your business to would-be customers. As a start-up business, it’s crucial to make an impression with the help of print […]