What is motion graphics and how can it be useful for you?

Oct 10, 2019 — B2B, Branding, Corporate Video, Digital Marketing

What is motion graphics and how can it be useful for you?

Have you ever wondered “How exactly is a video made so exciting with different types of customized themes and fonts?” The answer to your curiosity is motion graphics!  But wait. What exactly is motion graphics? Before knowing about motion graphics in detail, you must know that if you want to make a good corporate video, Kaizen Design Studio is the best bet! A corporate video maker in Pune, it will surely make your business prosper with a great video!

Motion graphics is animation, but with text as a major component. Essentially, it’s an animated graphic design. Motion graphics make your videos more exciting, after all, who doesn’t love watching exciting illusions of motion. Move over boring presets! Getting high-quality 2D motion graphics means adding energy and creativity to your projects. Corporate video marketing benefits a lot from motion graphics. It forms an important component of any corporate video. 

Now, let’s explore how motion graphics can prove useful to you. 

Audience connect as strong as fevicol!

The connect of your brand with the target audience is as necessary as food is to the body! The use of motion graphics can attract more audience towards your brand. Kaizen Design Studio, a Corporate Video Maker in Pune has the best motion graphic designers who create state-of-the-art videos for your brand using the best strategies and video software!

Emotionally Captivates You!

Beyond being attention-seeking, motion graphics actually affect our emotions; it’s a biological response. Thanks to the phenomenon of emotional contagion, we immediately empathize with and mirror the emotions of the experiences we see on a screen. 

Helps you to create the much-required fun quotient!

Product videos can be a great way to get your product in front of customers and increase sales. Motion graphics can help you create fun, entertaining and engaging product videos that are cheaper to produce than full animation, and bring something a little different to the table!

Short on time, Long on impact!

Most motion graphics are 30 seconds to 3 minutes long, which is incredibly helpful when you need to make an impact ASAP. (This is especially useful on social. According to a study, even watching under 10 seconds of a video can help increase brand awareness and build purchase intent. By combining audio and visuals, motion graphics make the most of humans’ information processing abilities, letting you say more with less content. What might be explained in a 1,500-word article can be shown in a minute. 

You can use motion graphics to inject a bit of life and levity into a presentation or video in a variety of contexts. Making an infographic video? Give those statistics a bit of life by adding some motion graphics. Use them in videos you make to share on social media. Motion graphics are fantastic for getting your point across in an explainer video. It’s a great, affordable way to make a video. 

Anything from a short video to a fully-fledged movie can become an instant success. Even a small character can become so popular that a company will be able to introduce new products, services and interact with the audience on his behalf! Kaizen Design Studio carries corporate video production in Pune for renowned brands and their years of experience in this field can surely make the best use of motion graphics to create a video that’s worth a thousand words! Motion Graphics videos bring life to static designs by animating them. And including motion in visual content is essential to pass out difficult business ideas and make it more understandable.