Website Redesign Services: How to Find the Right Agency

Dec 13, 2024 — General, Web Design & Development

There could be many reasons for a website redesign. From updating the website to match the current design standards to having an ineffective web design that does not please the customers and has a high bounce rate, many businesses have their reasons for overhauling their current website. So, if your business is one of those, let us guide you on how to find the right website redesign services.

But before you start your search, do the following things:

Make a Wishlist – Since you already have experience having a website, you will know what you want from your next website. Therefore, make a list of expectations you have that have to be fulfilled by the B2B website redesign agency. Study the current website trends and technologies and note down what you’d want in your website.

Set Budgetary Numbers – This is one of the primary things to do. Though budgets can be decided later, it is better to have a range to begin with. Research on what your competitors are spending on their website and you can get a tentative number that can always be increased based on the features you may like.

Set a Date – If you are going to have a set date, you can then align all the parts of the process to match the date. Say there is a certain event in your company, or a special day is coming up, you can choose that to launch your new website.

Start Looking for Agencies – You have to consult with multiple agencies, because each agency will have a different specialization that might align with what you need. For example, one agency may be great at technology while the other may be one of the top web development agencies specific to your industry. This way, you will get to choose the one that matches with your needs.

How to Find the Right Agency

Google Ranking – Use the right keywords like “best web design agency for redesign” while searching and click on agency links that have a high organic Google ranking. High organic ranking means the agency knows how to do good SEO because your redesigned website is going to need good SEO.

Study Their Website – If an agency can’t make an excellent website for themselves, how are they going to make one for you? Take a close look at their website. Go through it with a fine comb. Click on everything to test its functionalities, navigation, UI, and UX. This way, you’ll know if they are capable of handling your website.

See Their Portfolio – Most agencies providing redesign website services will have a portfolio for potential clients to see. The portfolio will showcase the different types of website they have designed and redesigned and will give you great ideas about the different clients they have worked with. You can also check out their case studies.

Look for End-to-End Services – You don’t want an agency that doesn’t offer end-to-end services. Right from designing of the new logos to the deployment of the website, it is always better when one agency is in charge of all the aspects of the website redesign. This ensures speed, accuracy, and consistency in the end product.

Interview Multiple Agencies – Do not hyperfocus on only one or two agencies. You need to have more choices narrowed down. Three or four seems to be the right numbers because anything more will create confusion and anything too less will ensure you aren’t choosing the best agency. Ask all the agencies the same questions, including professional web redesign tips to understand the difference in their perspective.

Ask for Proposals and Quotations – Ask each agency for proposals and quotations. Remember, the goal is not to choose the cheapest quote because low prices can mean low quality of work. Carefully peruse their offers, see what is included and excluded in their proposal, who has a more detailed scope of work, and what their processes are. If the agency has made an effort to create a good proposal, you know they are the right ones for you.

Follow the given instructions and you will end up with the right agency who will make a better website for you. For more guidance on how to choose a web design company, get in touch with us or better yet, test us as an agency against all the parameters given in this blog. Kaizen Design Studio has undertaken many website redesign and rebranding projects and has delivered excellent results to all clients. Get in touch with us to know more!