Tips for creating good animated explainer videos

Apr 08, 2020 — Branding, Corporate Video, Digital Marketing, Graphics Design, Motion Graphics, Social Media Marketing

Tips for creating good animated explainer videos

Corporate video marketing is a tactic used by many businesses nowadays to create brand awareness and to market their products and services in a better creative way. Animated explainer videos have always been a great addition to the trends in this sector. Motion graphic or animated videos not only make your brand seem more unique and different but it also adds to the value of your brand. Especially, if you are talking about social platforms, animated videos have always been a hit.

However, finding the right fit for your corporate video production in Pune seems a great deal. Kaizen Design Studio is a leading motion graphics company in Pune who can be of great help to you if you are looking for some high-quality and creative explainer videos. Their dynamic skills in motion graphics services are impeccable and their ideas, out of the box! They have some remarkable experience in creating the best graphic animation videos in Pune.


When it comes to creating unique and out of the box corporate videos, simply the use of animation can make it something unforgettable. Animation videos have the power to engage people longer than others. Plus, they create a sense of connection between the brand and the audience. So, if you are all set to create one for yourself, you might need these tips:

Pick the right animation style

With so many animation styles available, picking the right one for your brand is very crucial. There are traditional 2D, CGI, stop motion, augmented reality, VR, whiteboard animation and many more that you can choose from. Depending upon your brand and the product or services you offer, you can select one of these to design your video. For example, if you want an informative video with detailed information about your product or services, a whiteboard animation video will do wonders for you. OR if you are about to launch a new product, CGI will be the best for you. You can read more about these types of animation styles and see what suits your needs the best or you can always take the help of any motion graphics company in Pune.

Sprinkle storytelling 

Storytelling is one of the most amazing, old and powerful ways of engaging your audience. Incorporate stories to explain your product or services. Engage them in a creative story while you show them how your product or services can solve their problems. Make them emotionally connected to your brand while you visually engage them. This is a tried and tested way of increasing your audience and brand value!

Design the video with colors that match your brand

It is said that your brand color says more than what you can ever imagine. Color branding is another great way of subconsciously making your brand register in your viewers’ minds. Make sure while you make your animated video, the video color theme aligns with your brand colors. They will connect your brand to those particular colors.

Imbibe these tips to create the best corporate video for your brand and you will be able to sight the results yourself. Animated videos can do wonders to increase your brand reach and audience. All you need to do is use them in the correct way. And if you are a business who wants to make the most out of this, Kaizen Design Studio, a corporate video maker pune, can be of your help. They are the best explainer video company in Pune with a team of creative and experienced animators to help you out! They are a known name for corporate video production in Pune and are known for their unique and out of the box creativity. So, pull your socks and get ready to reach new heights with a mesmerizing animated explainer video!