The Importance of Responsive Web Design

Feb 21, 2020 — B2B, B2C, Branding, Digital Marketing, Web Design & Development

The Importance of Responsive Web Design

Every web design service provider has to pay attention to the crucial responsive web design factor in every website he creates. Responsive web design has gained much momentum due to the use of various screens for viewing the websites. In this article, we will go over a responsive website design company in Pune, its highlights and its advantages.

2 decades ago, the screen size was only limited to a desktop but as the years rolled by, the advent of mobile phones, Tablets, Laptops, and other gadgets enabled the people to view the website on various screen sizes. For this, the website size had to be adjusted according to the dimensions of the screen. The users experienced difficulty in viewing the website as it was made according to the dimensions of the PC. This is where responsive web design came in and changed the entire scenario. 

Responsive web design means making websites that can adapt to the size of the website visitor’s viewing screen. Responsive web design changes the layout to offer an experience based on the device being used. Websites not optimized for all screens can go low on the search engine rankings. So, responsive web design is necessary for the same. Let’s go through the benefits of applying responsive web design to your website. 

Mobile traffic at its peak

According to a recent study, over 50% of global web traffic came from mobile devices. That holds for more than half of all Internet traffic and thus proves that you cannot avoid responsive web design. While some still choose to have a separate version of their website for mobile users, responsive design is on the higher side of the demand because it offers enhanced versatility at lower development costs.

Improvized SEO 

Responsive web design is becoming as vital as superior content in terms of SEO. Strong backlinks and good bounce rates lead to higher search rankings, but there’s an extra SEO benefit for mobile-optimized sites. Having a responsive website rather than separate versions of desktop and mobile avoids the issue of duplicate content, which can negatively impact your search ranking.

Improved website surfing 

If a website is not responsive, then the user has to do a lot of zooming in and zooming out for the content to be read carefully. This tests the patience of a user and he disappears quickly from a website like this. For avoiding such discrepancies, responsive web design jumps in and corrects everything for a great user experience. 

Faster page loading

 If your page is slow and takes time for loading, users stay away from your website, this can cause a hindrance in business. Pages load faster when embedded with responsive web design as it applies modern techniques for enhanced speed.

A good responsive website saves you lots of money, time and will also useful in retaining more visitors. If you are searching for fabulous web design services in Pune, look no more! Contact Kaizen Design Studio, a website design company in Pune and leave all your website problems on them. Kaizen Design Studio has the best web designers in Pune who will transform your website into a beautiful masterpiece both technically and visually! Think website design, Think Kaizen!