Social Media 2020: Top trends to follow this year
Feb 14, 2020 — B2B, B2C, Branding, Digital Marketing, Social Media Marketing
The methods of generating leads through social media have changed drastically over the years. A digital marketing company has to be updated with the latest trends in order to generate more leads for their clients. The social media strategy changes every year as the social media platforms constantly update their systems according to the demand of the majority audience. If the brands do not change according to the changing trends, the end is near for them on social media! If you are new to the social media field or need a revamp, Kaizen Design Studio, a social media marketing company in Pune will scale your brand to new heights of success!
A social media strategy has to be designed keeping in mind the changing trends of social media platforms. Read this article so that you can get an idea of how social media platforms will function in 2020. Know about the features and formats that will help you carve a social media strategy accordingly,
Influencers to capture the market, especially micro-influencers!
Social media influencers have a profound impact on the audience. Marketing your brand with the help of influencers can be a great way and will be trending in 2020. Micro-influencers with a niche audience as same as your brand category can also be a good way of marketing your brand! The benefits are cost-effectiveness and the achievement of attracting the audience you want for your brand. Cost-effectiveness because influencer charges are way cheaper than celebrities. They also do the same thing as celebrities do: Attract the audience. According to a study, Influencers influence over 49% of the audience’s buying decisions. So, you must know that this will be trending and you should go ahead with Influencer marketing.
Instagram stories
On the lines of Snapchat, Instagram started the stories format and instantly it connected with the users to a great extent. Instagram even started a marketing mechanism for sponsored ads through stories. The stories are great for offering a glimpse of your brand to the users. Nowadays, users don’t read long articles for understanding your products. Simple stories with a powerful short content and enthralling design will help you to attract the audience towards your brand. You can market on flash sales and the most amazing features of your product through stories. Remember, a majority of people view stories before viewing the posts. So, Instagram stories will surely rule 2020 in terms of social media trends. Kaizen Design Studio is the best social media marketing company in Pune, provides online marketing solutions to small and medium businesses to achieve their online goals.
Video content set to go a long way
Marketing through videos dominated the social media realm in 2019 and is set to dominate 2020 as well! According to a recent survey, Around 80% of the audience conversion rate will depend on videos. Create a social media strategy revolving around creative storytelling that captures user attention in no time. Kaizen Design Studio also prides itself on being one of the top explainer video production company in Pune. Explore Kaizen Design Studio’s website for more information!
Gen-Z friendly content
Generation Z will comprise a large chunk of the audience. This signals to create content that connects with Generation Z. The shift in social media platforms where Generation Z spends the most time is also necessary. Try marketing on social media platforms like TikTok and Instagram as these platforms dominantly consist of Generation Z audience. Kaizen Design Studio, a social media marketing company in Pune will help your brand to reflect in style on social media always, thus propelling your brand’s success!
Always remember that social media isn’t just a platform to advertise your brand; it’s a great opportunity to nurture trust and establish a connection with your audience. A good social media company is key to a great social media marketing strategy. Kaizen Design Studio, a social media marketing company in Pune has gained mastery over creating excellent social media strategies over the years. It has clients from different industries, making it versatile in every business sector. One of the best social media companies in Pune, Kaizen Design Studio will surely attract great numbers through advertising your key features in a creative manner. Kaizen is well-versed with the scenario of social media marketing in Pune and will craft a strategy accordingly.