KNT Climbing: A successful branding story

Sep 04, 2018 — Branding, Web Design & Development

KNT Creations India Private Limited is a manufacturer, wholesaler, exporter, retailer, and service provider of garden decoration products. It started its new venture, KNT Climbing, by taking a leap into manufacturing of artificial climbing walls in March 2018. Kaizen Design Studio rendered the services of branding, which included logo design, website design and design of exhibition brochures.

The firm provides various products such as modular walls, auto belays, klime walls, and climbing holds. Engineered to challenge and entice a new generation of climbers, it also designs artificial climbing walls as per space and budget requirements. We undertook the assignment of designing a logo and a website of the newly launched firm according to international standards. Moreover, it involved preparation of brochures and pamphlets for international exhibition to ease up the understanding of buyers and stand out among competitors.

The first challenge was to determine the niche buyers interested in establishing the artificial climbing walls in their premises such as gyms, sports complexes, and others. With an increase in health consciousness among people, sports complexes, gyms, and others have begun installing artificial climbing walls in their premises. An extensive market research was done to determine their requirements and approach of these clients.

The next task was to design a logo comprising the name of the client and what it does in a creative manner. We introduced the concept of a wall in the background on which a person was climbing, and a brand name was imprinted on the background wall. The logo looked simple, attractive, and understandable.

Designing a website to present products in an alluring way to attract local and international clients needed an attention to detail along with determining the structure and search engine optimization requirements. We selected designs and wrote a copy of content considering the international standards, a welcoming user interface and experience, and an attractive look & feel of the products. The on-page optimization was carried out and the website was made SEO-friendly.

Brochures and pamphlets needed to be presented at an international conference where buyers and competitors will be present. While designing, we kept ease in understanding of buyers about the products in mind and ensured the designs stand out among the competitors. Different color combinations were used along with selecting appropriate fonts.

The website received a good feedback as the number of page visits increased. The creative brochures helped in achieving success in presenting its products in a simple yet attractive way during the exhibition. We received a token of appreciation from the client when they informed us the successful response to our services.