Importance of Local SEO for a Local Business

Dec 25, 2018 — B2B, B2C, Digital Marketing, General, SEO

Now that almost everyone is using the internet to search for goods and services, local and small businesses need to find some ways to compete with large and national companies. One way these businesses can level up with them is through local search engine optimization i.e. LSEO.

We at Kaizen Design Studio, take pride in calling ourselves the best SEO company in Pune as we have been creating various kinds of local SEO strategies which have helped our clients see a hefty business growth. In this post, we are going to tell you something interesting about local SEO and why local business needs it. Keep reading and follow us as one of the best SEO company in Pune.

Well, what is this local SEO?

Local SEO is an SEO strategy which targets on the Geographic part, mainly focusing the users who are searching locally for goods and services in their minds. With a local search, the ‘search’ generally has two elements: an industry and a location. Google has a better understanding of the intent behind the searches, particularly for the local ones.

Almost every local search looks like, ‘best salon near me’ or ‘local carpenter’. While these terms don’t necessarily include a specific location, Google can pinpoint the user’s area and it offers the results which are closer to the user. With location services available on many mobile devices. The search engine does an incredible job of narrowing results for local queries to within a few meters of a user.

Local intent can also take the form of inquiries about Type of Business, Phone Number, Driving Directions, Hours of Operation, Special offers or Coupons, and mainly Ratings and Reviews.

Mobile Devices are utilized in nearly 60% searches

This means local businesses are getting benefited by appearing in searches for local results. With a robust local SEO strategy, there is an intent of finding a business close to a physical location.

It’s mandatory for Local Businesses

While organic SEO is great for anyone with an attractive website, local SEO is important for small businesses who have limited serving areas. We at Kaizen, one of the strategic SEO service providers in Pune, have served many local businesses with our proven local SEO strategies, which has helped these businesses rank on the first page of Google with strong local directories for local searches.

It’s not just for mobile users, local SEO can be useful for the search made regardless of whether done on a phone or a computer. One of the best benefits of Local SEO is that it is efficient and cost-effective. Many of the business directories, including Google My Business and Bing Places for Business, offer businesses to claim their listings for free, and even others are free to use.

With local SEO, potential buyers can readily access information about the businesses they are looking for which can be important for them. And the best part is that this information is free for everyone and it also doesn’t cost a rupee to the business owner. There are a few ways to track user engagement and conversions that don’t require a human component, which is an incredibly valuable tool for any business owner, and it helps in determining the overall ROI.

Do you own a local business and want to improve the way your business is getting found to your potential customers? Let’s meet over a coffee and discuss how we can Design your Local SEO strategy.