How to optimize your ‘Google My Business’ (GMB) listing?
Feb 21, 2020 — B2B, B2C, Branding, Digital Marketing, General, SEO
Formation of SEO strategies is important for your business to list well on the Search Engine Ranking Page (SERP) but only great SEO strategies don’t work! There are many amazing applications and tools available online for making your business rank on the top page. Google My Business (GMB) is one of the vital tools that benefit your brand to a great extent. Don’t know what exactly GMB is and the methods of optimization? Read on to know more. Kaizen Design Studio specializes in ensuring your presence is correctly optimized for claimed and constructed so that Google Bot finds it greater relevant than your competitor’s presence. Get local web visibility means more business, Local SEO Services in Pune.
GMB is a free tool by Google made for businesses and brands. It enables you to portray how your company’s or business information is listed via Google search. GMB can help you manage varied features that help your business grow like the location of your company or business location on Google maps, online reviews, and the knowledge graph. GMB is an awesome tool for your business to be featured in the local listings. People usually search for your business or company on Google Maps when they are near your location or vicinity. For eg: If a person searches “Clothing near me” and your business is listed on GMB, it will appear in the options he gets.
As you now know about GMB, let’s check out the techniques for making the most out of GMB.
Choose an ideal category
The first and the foremost step for better optimization is the selection of the category in which your business is listed. If there’s not a specific category to which your business belongs, select a more general one that is near perfect to your category.
Accurate information is a must
While you list your business on the GMB platform, it is vital that you give the accurate number, address, and other details. Submit the same address you have on your brand’s website. Misinformation is a negative trait and will have a profound negative impact on your SEO and ranking. Also, it is better to have a local number rather than a toll-free or customer care number. This increases your chances of improving SEO.
Upload great quality HD images
Your images decide what impression you leave on your prospective customer’s mind. A GMB listing is a great way of promoting your brand. So, make it a point to upload the best quality images of your business. If possible, with the help of Google, try adding a 360-degree virtual tour of your company. Research suggests that the virtual tour improves the chances of better listing.
Reviews change the view!
When you search for a particular category or business, you will notice the ratings near the business. The ratings are important for getting a high rank among the other businesses. The ratings are dependent on the number of positive reviews the business gets from the people. For increasing positive reviews, request your happy customers to drop a review or feedback on Google. This will work like magic for your business and it will reach on the top as soon as possible according to the increase in positive reviews.
Following these simple steps will definitely help your business to grow and evolve. SEO strategies are equally responsible for SERP, but GMB enhances your company’s chances of being among the top. A good SEO company can help you to craft a good SEO strategy. If you are looking for a good Local SEO Services in Pune, Kaizen Design Studio is the perfect option. One of the best SEO companies in Pune, Kaizen Design Studio will make sure that your business ranks among the top search results by implementing excellent SEO techniques. It has an excellent team of skilled professionals who prepare excellent SEO techniques for your company or brand. With the help of a good GMB listing and Kaizen Design Studio, your company is sure to reach heights of success for sure!