How to create compelling corporate video content

Oct 27, 2018 — Corporate Video

The corporate video spreads awareness about a company and tries to connect with the audience. The time has changed. The days are long gone for a CEO or a senior executive of the company to read the script in the background to tell how great the company is. The days have arrived for creating a compelling, entertaining, and authentic video that will capture the attention of its users and connect them with the brand. The definition of the corporate video has changed. It is becoming a storytelling tool than a promotion strategy. Communicating the history, values, and culture of the company is essential. However, the approach has changed now. Here are a few tips that would help in creating an authentic and compelling corporate video:

The audience comes first:

Yes, it is acceptable that you want to talk about the company and connect with the audience. However, only talking about the company will not achieve the desired results. Focus on the desires and problems of audience and target them in the video in a creative way. Show how your company and its offerings will solve the problems and help them in achieving what they desire. Put audience first. They must be the priority. Prepare the message for the target audience and speak in terms of problem-solving and adding value.

Engage them quickly:

Video content has become omnipresent and its prominence has grown significantly. The quick engagement is of utmost priority. Talk about the crucial point quickly. People who are new to the brand will not give much attention if the video does not capture their attention quickly. Present strong visuals at the beginning to give the message clearly and grab the attention quickly. Else, they will turn off the video or switch to another video.

Tell stories:

The monotony needs to be broken. If a CEO is reading the script and bragging about how great the company history and culture is, it will not capture the attention and the video will be lost in the clutter of videos. People love stories. So, tell the stories in a creative way. Determine the language of target audiences and speak in that language. Show the employees while performing their jobs, visuals about the history of the company, and how it helped customers. Use testimonials of clients and how the product or service made the difference in their lives.

Quality, quality, quality:

The corporate video represents your brand. You are communicating what you stand for and how you can make a difference in the lives of people. Ensure that your video quality reflects everything you are. From the technical aspects to the story you will tell in the video, everything counts. So, invest a lot of time and energy in ensuring the video is of high-quality in terms of technicality and storytelling. Else, the audience will be drawn away and it hampers the brand reputation.

Corporate videos do not need to be monotonous and informative only. They can be compelling, creative, and authentic that captures the attention of the audience quickly and connects them with the brand. Hiring the right professionals for the task of creating a video for your company is essential. Gaining a wide experience in creating corporate videos and being one of the best corporate video production companies in Pune, Kaizen Design Studio helps clients in creating a compelling video to spread brand awareness and connect the audience with the brand.