How to create an effective SEO strategy in 2020?

Mar 14, 2020 — B2B, B2C, Branding, Digital Marketing, SEO, Web Design & Development

How to create an effective SEO strategy in 2020?

The SEO landscape has transformed the internet over the last decade. Crafting great SEO strategies has become a norm for any business to reach peaks of success. 2020 is the beginning of a new decade and with the change in the decade, many new technologies have cropped up to ramp up the SEO strategies across the internet. Every advertising agency has to be updated with the current trends in the SEO sector for assuring complete assistance to their respective clients for upgrading their success level. Kaizen Design Studio, an SEO company in Pune keeps itself updated with the latest SEO trends for transforming your business into a success story! The professional Kaizen team crafts the best SEO strategies for your business to reach heights of prosperity. If you are looking for the best SEO companies in Pune, Kaizen Design Studio is the ideal option for you. 

In this article, you will get to know the different SEO trends that are ruling the internet. Here’s a guide to preparing effective SEO strategies sticking to the latest trends.  Before knowing about the latest trends, let’s know what is an SEO Strategy. An SEO strategy is a process of crafting a good plan to improve search engine rankings of a particular business or brand. Now as you know what exactly an SEO strategy is,  have a look at the latest trends that in turn will help you to craft the best SEO strategy. 

Be User-oriented 

Don’t just create a mechanical strategy to rank up on the top page. Research what the average internet wants from the content. With the introduction of Google’s new BERT algorithm, it has become mandatory for an SEO strategist to think from a user point of view. Rather than just researching what users search the most, know what a user exactly wants from your content.

Use short URLs and rich keywords

Rather than using really long URLs, try to incorporate short URLs with top-ranking keywords. Recent studies have shown considerable improvement in SEO rankings with those who have short URLs as compared to those who long URLs. For this, search the best keyword related to your sector on Google and as you go down, it will display the best search results related to the searched keyword. Just add the related keywords in your content and affix the top keyword in your short URL. Boom! You are set to rule the SERP (Search Engine Ranking Page). 

Extravagant content is must

Since the last decade, Crafting extraordinary content has become the key to a great SEO strategy. The type of content you implement decides your SEO ranking. This does not mean that you add flowery and difficult words to the content. Craft content that connects with the users and is easily understandable. 

Focus on UX

Try to improve UX (User experience). UX does not just depend on the research of what users search the most. It depends on the landing page experience and the time duration of the users on your site. For this ramp up your Technical SEO and see to it that the loading speed is fast.  

If you focus on these major factors, creating an effective content strategy in 2020 will be a cakewalk for you! If you want your business to be featured on the first page, contact Kaizen Design Studio now! It provides the best SEO services in Pune that skyrocket your brand towards prosperity and success! Just implementing an SEO Strategy is not enough, but creating an SEO strategy in sync with the latest SEO trends is important. Remember this, always!