How graphic designing can optimize your marketing efforts

Apr 06, 2020 — Branding, Digital Marketing, Graphics Design, Social Media Marketing

How graphic designing can optimize your marketing efforts

Graphics designing is a form of visual communication. Graphics are preferred by marketers to reach maximum people in the least possible time. Graphics are a great way to entice and engage people. Graphics help reach people who might have much interest in reading. A good graphic design company in Pune understands this fact and hence strives to come up with the best graphics.

So, before we move ahead and know the importance of graphics in the digital marketing efforts of the business, let us see a few statistics. These statistics will also help us understand how graphics can help you and why you should hire the best graphic design company in Pune. There is hardly any post on social media which is without graphics. Graphics tend to engage people more and help them understand the message better. Here are a few statistics:

  • In 2019, 74% of the marketers stated that more than 70% of their content contained some form of visual, stated Venngage.
  • On average people retain 65% of information viewed when paired with an image, stated Softwarefindr.
  • 60.8% of marketers believe that visuals are crucial to marketing, Softwarefindr.
  • Research shows that it only takes 50 milliseconds to assess a website’s visual appeal, Softwarefindr.

There are many such statistics available on the internet and most of them agree to the positive impact of graphics. 

1.Visuals can stay longer in one’s mind

If we ask you about any known company from any sector, be it McDonald, Google, Amul, Oyo, Swiggy, Nike, you name it. What comes to your mind? Their LOGO? McDonald’s ‘M’, Amul’s designed name, Google’s designed name, Swiggy’s location Icon? Isn’t it?

All these brand identities in the form of names, logos, icons are nothing but graphics. These graphics have become so popular that whenever we take the name of that company, we think of these graphics. It is basic human nature to remember things that incorporate most of your senses. Utilizing graphics, you incorporate their vision while they read the message in it. This process makes it easier for them to connect the message with the image and remember the message for longer.

So, when it comes to the marketing or branding of the business, the design comes first. An attractive design would interact with the audience much more clearly and efficiently.

2.Strong Impression

They say, ‘The first impression is the last Impression’! They are absolutely correct, in the digital world where a marketer hardly has a few seconds to impress the audience and attract their attention, the first impression is indeed the LAST impression. If the audience does not get attracted to the post in those few seconds, the attempt goes waste. An engaging graphic attracts more traffic in the first impression and tempts viewers to explore more. This gradually helps develop trust in the business. Good graphic design firms in pune can help you make a great first impression.

3.Support sales efforts.

Don’t get confused! A great design can support your sales team’s efforts and attract new customers. Whenever your sales team will approach a client, a well-designed logo of the company, a well-designed product (if you are a product-based company), will make a place in the client’s mind and will be remembered by them. Such clients would surely find your company trustworthy. And hence, it might lessen the sales team’s struggle. Kaizen Design Studio is a Graphic design company in pune which helps businesses in designing the best graphics which are in line with the motto and objective of the business.

Apart from the importance mentioned above, here are a few more benefits of including graphics in the marketing efforts:

  1. You can narrate a story in a whole graphic.
  2. Website designing with good quality graphics would tempt viewers to go for more.
  3. It helps the SEO content stand out easily.


A quality design is crucial to your business. Using graphic design in the best possible way would help you promote the brand and the business objectives. A reliable and talented creative agency in pune like Kaizen Design Studio would use a perfect blend of art and technology to create a visual that communicates your message to the target customers productively.