Dos and Don’ts of Usage of Stock Footages

May 04, 2018 — Corporate Video

Dos and Don’ts of Usage of Stock Footages

Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes. Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money. However, if some careful considerations are not taken into account, it might ruin the great work done. There are some dos and don’ts to be taken into account to make stock footages work wonders for you. Following is the list:


1. Explore the chosen library

Many resources for stock footages are pain and lack of planning may exceed the budget of the whole project. So, explore what kind of footages are available and find the clips that you might need. If you need help, there are stock forums where experienced users will help you. In addition, determine which footages will be useful in transition between scenes. Conduct a cursory search to determine what is available and what fits.

2. Do contextual test

The way stock shots are matched is important in a great video. It provides contextual meaning. If you want the stock shot to just fit in or you need a contrast to introducing another scene, there needs to be clarity. To gain that clarity, perform the contextual test. A watermarked preview will enable to determine if everything fits well.

3. Determine the role of stock footage

Determine what role the stock footage will play. Is it an establishing shot or wide open shot? Stock footages can take you to places that do not even exist. Explore what is beyond the green screen. Stock can appear in reflections, through windows, or on tablets and phone which are on set.

4. Make sure nothing is outdated or will be outdated soon

While making a video, ensure the footage will not be outdated quickly or already outdated. It will lose the relevancy and the video will lose its credibility. If people are using iPhone 4 in 2018, it will look odd.



1. Don’t select the shot that looks like a poster of a film

Unless you want to give that effect, don’t choose any shot that would look like a poster of a movie. There is a space for glamorous shots, but don’t use it to give an unnecessary effect. Stay relevant as much as possible.

2. Don’t select a shot that looks great in isolation

Choose a shot that is relevant to the artistic intent. If the shot looks great, use it in the film. But don’t use it because it is great. When it will blend in the film, it may give an opposite effect. Use a watermarked version to determine if the shot looks great in the context of the project.

3. Don’t change the theme of the story to match to the footages

There are a lot of footages available to match your theme. All you need is an extensive search. Don’t change the theme to match to the great footages. It might turn out to be time consuming and exhausting.

4. Don’t hesitate to use stock footages

Stock footages are great resources that can save time and money along with enhancing the look of the production. It has a wide range of footages and can be used for making great films to communicate with audience effectively. So, don’t hesitate while using stock footages. Save time and money.

Corporate videos are effective tools to spread the vision and information about products, services, and work culture of a company. Being one of the leading corporate video production company in Pune and gaining wide experience in creating corporate videos, Kaizen Design Studio helps companies in creating videos to share their message with the world through storytelling and increase brand awareness.