A Guide to Create an Engaging Corporate Video

Mar 07, 2023 — Corporate Video, Digital Marketing, General

We live in a visually stimulating world. Everywhere you look, visuals are trying to grab attention. Since the invention of photography, humans have come a long way technologically, and today, we might be in the golden age of visual storytelling. Movies, series, videos, shorts, and reels, visual storytelling is at its peak and is one of the best ways to communicate.

Corporate videos are another great way of telling the story of a business, company, or brand. In the hands of a good corporate video production company, they can be an excellent film, advertisement, and documentary all bundled into one. They can increase your brand’s value and profits. So, if you too are considering employing corporate videos to boost your company’s profile, here’s a guide on how to create engaging corporate videos.

Know Before You Go

Don’t opt for a corporate video just because everyone else is doing it. You need to have a purpose, a clear goal, and the right motivation to make a corporate video. You need to know or at least have an idea about the kind of impact it can have on your business, and you should know what you are looking to get from the video. Once everything is clear, your ideas and goals for the corporate video will be clear.

Get it in Writing

All great stories start on paper. Start planning and writing a proper script for your corporate video. But before you start, write down the important aspects that need to be covered in your video, and incorporate them into your script. Once you have a script ready, you need to make a 2nd draft. Why? Well, usually, the 1st draft is always a little bloated and full of unnecessary stuff. A 2nd draft will help you eliminate clutter, and a 3rd draft will let you have the right, tight script. Yes, a 3rd draft is also necessary. Your script should have an intro, body, and conclusion. A short, refined script is the best way to go.

Engagement is Key

Ensure the script you write is engaging. In the age of short attention spans, you have to be mindful that even a little bit of boredom can make you lose your audience. Your video has to be engaging and interesting whilst sticking to your story. For this to happen, you need to know your audience well, and only then will you be able to create the right engagement for them.

Production Value Equals to Corporate Value

A corporate video showcases your company and business, so ensure you have a high production value. Now, high production value does not necessarily mean expensive. High production value means using professional equipment, real locations, good-quality props, hiring the right people, etc. This will ensure your video is of the highest quality in all aspects of production. Remember, shooting it right the first time is a lot more affordable and reshoots.

Trim to Perfection

Too many people underestimate the work of a video editor. It’s not just about lining up your footage and putting it together. An editor does so much more and can easily make or break your corporate video. From selecting the right music to carefully crafting your video according to your script, you need a good editor at the helm of your project and you need to work closely with them to get the right finished product. Good editing can elevate your corporate video to a whole new level.

Follow the guide given above and you’ll have a nice corporate video on your hands. The more you do it, the better you will get. And the impact a good corporate video will have on your business will surprise you. But if you don’t want to go through the hassle of doing it all yourself, hire experts like Kaizen Design Studio. We are experts in corporate video production in Pune and can deliver aesthetically pleasing and impactful corporate videos. Call us now to know how you can leverage our filmmaking for your corporate communication goals.