Too Much Information, Very Less Time – Making an Unforgettable Video

Aug 08, 2018 — Corporate Video

There will always be a scenario when a corporate client tells a video production company to make a corporate video for them in only two minutes. Given the number of huge projects they have undertaken, it seems difficult. There are huge assets to be shown and a lot of information to be conveyed. Here lies the problem. Including every piece of information can have a negative effect. As the human mind has limits, grasping too much information can result in less recall value. A lot of information can be tempting, and making an excellent video conveying each piece can be easier, but this may impact negatively on the company. There are some misconceptions that make the corporate video forgettable and boring. Let’s shade a light on some of them.

Misconception 1: More information equals to more value.

We may be driven by a conception that offering more information through video would provide more value. Turns out, this is a misconception. Studies show that people can remember the only handful of points out of a video. So, instead of conveying 10 points, convey only 5. The best way to do this to determine the priorities and which points can be focused on to make the maximum impact. Moreover, focus on emotional engagement rather than loading the video with a lot of information. Engaging the viewer emotionally will increase the recall value. Telling a story creatively will help in engaging them emotionally and making an unforgettable video. There is a rule of thumb which states that there should be 20-30 seconds breathing room in a two-minute video.

Misconception 2: There is no difference between written messaging & video messaging

There are professionals who are good at conveying the message through the textual format. They believe saying what they want to convey through a 300-word text will have the same impact in a minute video. However, they do not have an idea of what can be conveyed in that minute. They also believe that what can be conveyed in 100 seconds through text can be conveyed in the 100-second video. There is a conception that the impact of conveying through a well-written message in the voice-led video will make the same impact as a blog post. This is a misconception. It needs to be determined by the message that needs to be conveyed. Moreover, an average reading speed is 200 words per minute, but average speaking speed is 150 words per minute. To read what is on paper may take 75 seconds, but to speak it on video takes 100 seconds. Adding imagery and music along with breathing space, the video length will exceed to make the impact. There is a difference between a written message and a video message. Opt for a way based on what needs to be conveyed.

Misconception 3: I understood what I convey, so will my audience

Video producers need to take the point of view of the audience into consideration while making a video. Making a video based on your point of view may result in a great video, but if the audience does not understand, it will of no use. There is a misconception that if a video producer understands what needs to be conveyed in the video, everyone else will. Conveying the information in a way the target audience will understand is important. This will help in making an unforgettable video.

Making a corporate video is one of the essential strategies of branding. It helps in gaining a wide exposure and engaging audience in a very less time. Being one of the leading corporate video production companies, Kaizen Design Studio helps corporate companies convey the information in the most effective and creative way to make the maximum impact.