Meet the Client

Meet the Client

Maachli is an eco friendly farmstay nestled in the tropical forests of Maharashtra's Konkan coast. Built with local materials and rooted in sustainable living, Maachli offers guests an immersive escape with fresh forest air, organic farm produce, traditional Konkani cuisine, and a peaceful experience away from modern mechanical living.

To complement this unique guest experience, Maachli needed a website that could do more than showcase the property. Its previous WordPress website relied on a contact form, with every booking handled manually.

Kaizen 360 Branding Pvt. Ltd. developed a responsive website with an integrated booking management system, allowing guests to explore the property, check availability, calculate prices and submit booking requests online. The dedicated backend also gives the owner greater control over reservations, pricing, payments, guest information and website content.

  • Industry: Hospitality and Resort Stays
  • Services Delivered: Responsive Website Development, Custom Booking Engine Development, Admin Dashboard Development, Payment Gateway Integration with Razorpay
www.maachli.in
Prime Objective

The Challenge

Maachli's previous website served primarily as an enquiry channel. Guests had to contact the property and wait for the owner to manage each booking manually.

Key challenges included:

  • Manual booking enquiries: guests had to submit an enquiry and wait for a response before proceeding.
  • Manual availability checks: the owner had to check available dates before confirming a room or cottage.
  • Time consuming price calculations: seasonal and weekday rates, taxes, offers and add ons made quotations slow and error prone.
  • Separate payment follow ups: payments were chased through calls and messages.
  • Limited availability information: guests could not check available dates themselves.
  • Limited operational control: no centralized system for reservations, pricing, payments and availability.

The objective was to develop a responsive website with a complete booking workflow that would simplify the guest journey and make daily operations easier for the owner.

Our Strategy

Rather than developing only an informational website, we focused on building a dedicated booking platform directly into Maachli's own website. Our approach centred on three priorities.

  • A Responsive Guest Experience
    Present Maachli's concept, accommodation, food, surroundings and experiences while allowing guests to access the booking process across desktop and mobile devices.
  • An Integrated Booking Workflow
    Connect availability checking, automatic pricing, booking requests, owner approval, online payments and email notifications into one structured process.
  • Independent Booking Management
    A custom admin dashboard to manage bookings, guest information, rates, offers, payments, blocked dates and website content without a developer for routine changes.

The goal was to bring the guest facing website and booking management functionality together in one system designed around Maachli's requirements.

What we did

A. Responsive Website Development

We designed and developed a responsive website that brings Maachli's property information and booking functionality together. It includes:

  • Maachli's story and concept
  • Rooms and accommodation information
  • Food and surroundings
  • Image gallery
  • Frequently asked questions
  • Blog section
  • Integrated booking functionality

B. Custom Booking Engine Development

We developed a booking workflow that allows guests to:

  • Check accommodation availability for their preferred dates
  • View automatically calculated prices, including taxes, add ons and discount codes
  • Submit booking requests online
  • Receive a response from the owner after review
  • Complete online payments through Razorpay after approval
  • Receive emails for requests, approval, payment links and payment confirmation
  • Receive a reminder before check in

D. Automated Pricing and Booking Workflows

The system calculates prices automatically according to configured rates and applicable charges, including the additional charge for a third adult in a room.

Booking requests do not block dates until the owner approves them. Booking safeguards help prevent the same room from being promised to multiple guests. Unpaid bookings expire automatically according to the configured payment deadline, so dates are not held indefinitely.

E. Website Testing

The website and booking system were tested before and after launch, covering the booking workflow and key system functions.

C. Custom Admin Dashboard Development

Alongside the guest facing website, we developed a dedicated backend that gives the owner control over essential booking and property management functions.

Booking Management: Create, view and edit bookings, approve or decline requests, assign cottages and monitor booking statuses.

Availability and Calendar Management: View the booking calendar, room availability, new requests, upcoming arrivals and departures, and guests currently staying.

Dynamic Rate Management: Configure regular rates, seasonal rates, date ranges, applicable days and rate priorities.

Guest Management: Maintain guest records and associated booking information.

Payment Management: Track payment statuses, record payments, resend payment links and manage refunds.

Coupon and Offer Management: Create and edit discount coupons, configure validity periods and usage limits, and manage offers.

Blackout Date Management: Block specific dates or date ranges to control availability.

Website Content Management: Create and edit blog posts and website content, including URL slugs, featured images, SEO meta titles and meta descriptions.

Dashboard Overview: View booking information, room availability, upcoming arrivals and departures, expiring payment links, and monthly revenue and booking trends.

The First Party Booking Advantage

A key aspect of the project is that the booking engine is integrated directly into Maachli's own website instead of relying on a rented third party booking platform.

  • Direct Booking Management
    Guests start their booking journey on Maachli's own website, while the owner manages reservations through the dedicated dashboard.
  • Greater Control Over Rates and Availability
    Room rates, offers, add-ons and blocked dates can be changed without a developer.
  • Payments Through the Owner's Razorpay Account
    Online payments are integrated with the owner's own Razorpay account.
  • Guest Data Ownership
    Guest names, contact details and stay history are managed in the system, supporting future communication and repeat bookings.
  • No Separate Subscription or Per Booking Fees
    The integrated system avoids monthly subscription or per booking fees charged by a separate booking tool.
  • Reduced Dependence on Third Party Platforms
    The website provides its own booking engine for direct reservations.
  • A System Built Around Maachli's Requirements
    The workflow and administrative features follow how Maachli manages its property, rather than forcing the owner to adapt to a third party tool.

Together, these advantages give Maachli greater control over its website, booking experience, pricing and guest information.

Results

Booking and Revenue Performance

Figures below are for the period following the website launch.

  • August 2026: ₹16 lakh revenue, 21 bookings
  • September 2026: ₹24 lakh revenue, 24 bookings
  • 1 to 10 October 2026: ₹15.7 lakh revenue, 40 current and advance bookings

August to September

  • Revenue rose from ₹16 lakh to ₹24 lakh, an approximate 50% increase.
  • Bookings rose from 21 to 24, an approximate 14.3% increase.

Operational Benefits

  • Centralized booking and guest management
  • Control over rates, offers and blocked dates
  • Integrated online payment workflows
  • Automated booking communication and reminders
  • Website and blog content management
  • A dedicated booking engine integrated into Maachli's own website

Note: Figures are rounded and presented for illustrative purposes to maintain client confidentiality. October figures reflect performance from 1 to 10 October 2026 only. Actual results may vary.

Built With

Laravel

Used for website development and the custom booking management system.

Tailwind CSS and Alpine.js

Used for the responsive interface and interactive booking functionality.

Razorpay

Integrated payment gateway to process online payments within the booking workflow.

Conclusion

The Maachli Farmstay project demonstrates how website development can go beyond visual design to address practical booking and operational requirements.

Kaizen 360 Branding Pvt. Ltd. developed a responsive website with a custom booking management system that allows guests to explore accommodation, check availability, request bookings and complete online payments after approval. The dedicated backend gives the owner control over reservations, room rates, guest records, offers, payments, availability and website content through one centralized system.

By integrating the booking engine directly into Maachli's own website, the solution reduces dependence on a separate booking platform and provides greater control over the booking process and day to day operations. The result is a dedicated digital platform designed around Maachli's requirements, combining a responsive guest experience with practical booking and property management functionality.