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Apr 04, 2019 — B2B, B2C, Branding
Branding strategies are the first milestone in the journey of building a robust brand. The strategy must be internal and begin with focusing on fundamentals like making a brand positioning strategy, experience, differentiation, and purpose. This results in the making of a brand communication strategy, which is the voice and faces the brand. Developing a […]
Sep 27, 2018 — Branding
The launch of a new brand should make a wave in the market to be successful. You have spent countless hours, energy, and creativity to make a new brand. Now, it is important to get people interested in the brand and its offering. The launch should make you stand out from the crowd of brands […]